THE NEXT REVOLUTION OF NUTRIENT TECHNOLOGY

There are many buzz words in dairy nutrition today, let us help provide solutions to your herd with a nutrient dense product that is highly digestible and absorbable. NovaMeal provides many nutritional components all in one package providing a better value from your feedstuff, ultimately, saving money.
- High nutrient value from bypass protein and digestible fiber
- Predictable and consistent nutrient supply
- Pelleted to reduce shrink and for easy handling on the farm
HIGH QUALITY
PROTEIN & FIBER
- High in Rumen Undegradable Protein (RUP)
- High RUP Digestibility (RUPD)
- Low in Unsaturated Fat
- High in Digestible Fiber
GREATER VALUE
- High Inclusion Rates
- Improved Milk Components
- Improved Overall Economics
NovaMeal delivers a more absorbable protein to the small intestine (dRUP) compared with other commonly fed protein sources.
WHAT IS dRUP & RUPD
RUP (Rumen Undegradable Protein) is the protein that bypasses rumen degradation. It can be expressed in 2 ways- on a dry matter (DM) or crude protein (CP) basis.
The digestibility of RUP can also be expressed in 2 ways:
- RUPD is RUP Digestibility, expressed on a CP basis.
- dRUP is the digestible RUP, expressed on a DM basis.
Think of it as similar terminology to NDFD and dNDF. That is, NDFD is expressed as on a NDF basis and dNDF is expressed on a DM basis.
NovaMeal delivers a MORE absorbable protein to the small intestine
(dRUP) compared with other commonly fed protein sources.*

THE SCIENCE BEHIND THE TECHNOLOGY

What is dRUP?
dRUP is the amount of digestible protein in the small intestine on a dry matter basis. CP (%DM) x RUPD (%CP) = dRUP (%DM) 100 NovaMeal1 is 34.00 x 72.08/100 = 24.51
The "D" of RUPD is important
In simple terms, the “D” stands for Digestibility. If protein isn’t absorbed in the small intestine, it is like throwing money out the back end. The higher the RUPD number, the more nutrient value it brings to the feedstuff.

% of CP
How does RUPD affect on-farm nutrition?
Cows and nutritionists like consistency (ok- they love it!). Evaluating RUPD in feedstuffs helps ensure that a consistent source of protein is available for absorption, and thus, maintains consistency. If feeds are evaluated solely on an RUP basis, it is assumed that the protein is available for absorption. However, the quality or availability of the RUP is unknown. The feedstuff may have been affected during processing and a large portion of the RUP may be undigestible. The end result is cows consuming a diet that does not provide enough protein to meet their needs.

Bonus Benefits
NovaMeal also contains highly digestible fiber, with a greater dNDF than other commonly fed protein sources.
NovaMeal has a low fat level, and thus a low rumen unsaturated fatty acid load (RUFAL). A lower RUFAL in the diet helps maintain or increase milk fat.

*Journal of Dairy Science 93:4144-4154, 81:454-461 for Canola Meal.
**NDS PRO CNCPS 6.5 Feed Table
1 Values may differ slightly. They were either obtained from research in Mjoun et al. (2010) or typical analysis.
WANT TO LEARN MORE?


Rick Eggebrecht
- VP Market Development

Michelle Palmer
- Product Manager